GLYSOMED

In 1994, Glysomed Hand Cream was introduced to the Canadian marketplace in its original jar format. By 1996, the demand for Glysomed Hand Cream had grown substantially.  Consumers coast to coast were seeking an alternative to the original packaging size, one that could be taken along anywhere, in the purse, jacket, car, etc.  Glysomed reacted immediately by introducing the Tube format, which soon became the #1 selling Hand Cream in Canada!

  • Created and launched the “Me Time” advertising campaign.
  • Designed and Developed updated websites for over 10 years.
  • Created packaging designs for the complete Glysomed product family.
  • B2C Audience Growth.
  • Creative Development.
  • Display Advertising.
  • Print Graphic Design.
  • Website Design and Development.

WEBSITE DESIGN & DEVELOPMENT

Glysomed’s objective was to offer a website worthy of their brand without drawing it’s internal resources away from growing the brand on store shelves. DECOSTA delivered an end-to-end web marketing service that provided web design, technology, content, and even cybersecurity in one package, allowing Glysomed to maximize its efforts on growing their business.

“ME TIME” CAMPAIGN

Glysomed was looking for a cost-effective multi-media advertising campaign that would succeed all across Canada, in both official languages. DECOSTA’s “Me Time” strategy and creative direction delivered a simple and adaptable message that resonated with Glysomed’s ideal customers in print, video, broadcast, transit, and digital media.

Storyboards

TRANSIT & OUTDOOR MEDIA

The “Me Time” campaign has run for over 5 years and continues to find success with Transit and Outdoor media placed in key Canadian markets, in both English and French.

TRANSIT & OUTDOOR MEDIA

The “Me Time” campaign has run for over 5 years and continues to find success with Transit and Outdoor media placed in key Canadian markets, in both English and French.

Poster Design

PACKAGE DESIGN

Following the success of the “Me Time” campaign, DECOSTA created new Glysomed packaging for select retailers, carrying the key message from our adverts into the consumer’s home.